AgilOne’s Customer Data and Engagement Hub Helps Marketers to Increase Customer Lifetime Value via Orchestrated Omni-Channel Engagement Through Integration to Oracle Marketing Cloud
Sunnyvale, CA – May 30, 2017 – AgilOne, a Silver level and Cloud Standard member of Oracle PartnerNetwork (OPN), today announced that it has launched a Customer Data and Engagement Hub now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new Customer Data and Engagement Hub helps marketers to create a single customer profile, apply predictive intelligence to customer data, and orchestrate omni-channel personalization delivered through Oracle Responsys, part of the Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
AgilOne’s single customer profile enables Oracle Marketing Cloud customers to easily integrate data from all online and offline sources – including cleansing, deduping, and enriching data into one profile that can be used for all marketing engagement. The application’s predictive analytics and insights also enhance a marketer’s ability to gain deep customer insight and apply machine learning to these insights in order to understand customer segments and identify revenue opportunities. With AgilOne, marketers can now orchestrate 1:1 personalization across channels, including digital channels such as Web personalization, email campaigns, mobile and social engagement, and display advertising, and offline channels such as in-store personalization through clienteling via the app’s omni-channel engagement feature.
Oracle Marketing Cloud customers can visit the AgilOne Customer Data and Engagement Hub in the Oracle Cloud Marketplace to install the application and begin implementing AgilOne in Oracle Marketing Cloud.
About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions. https://cloud.oracle.com/marketplace/product/marketing
AgilOne is a customer data platform for enterprise B2C companies. AgilOne’s vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to understand customer behavior, and real-time APIs to orchestrate personalized experiences across all touchpoints, AgilOne creates authentic omni-channel customer relationships that maximize lifetime value. The AgilOne Customer Data and Engagement Hub supports more than 150 brands worldwide.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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