AgilOne Partners with K.I.D.S. / Fashion Delivers to deliver “Better than Free” Events!

By Feb, 26 2015  
AgilOne Partners with K.I.D.S. / Fashion Delivers to deliver “Better than Free” Events!

Last year, AgilOne quietly started a program with the K.I.D.S. / Fashion Delivers organization. We were first introduced to the organization by our customers Lafayette 148 and Deckers. Many others in the fashion industry are already product donors: see a complete list here. Attend an AgilOne Educational Event and automatically Do Good! For every attendee [...]

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“Mobile is the front door to Target”

By Feb, 20 2015  
“Mobile is the front door to Target”

That’s what Jamil Ghani, VP of Enterprise Strategy at Target, said during his keynote, “Defining The New Retail Experience – Stores And Mobile” at eTail West. Target says its putting guests first, sharpening where they’ll win, and delivering on-demand shopping that utilizes mobile to complement in-store shopping. “Target’s customer has transformed from the soccer mom [...]

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Second Annual Predictive Marketing Survey – Five Omni-Channel Marketing Trends

By Feb, 10 2015  
Second Annual Predictive Marketing Survey – Five Omni-Channel Marketing Trends

Last month we published our second annual survey on predictive marketing trends. We received responses from 132 marketers, primarily at mid- to large-sized retailers. Here are some of the headlines of the research (or download the full report here): 1. Marketers predominantly own customer data We didn’t ask this question last year, but this year [...]

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3 Ways Marketing Clouds Need to Evolve

By Jan, 30 2015  
3 Ways Marketing Clouds Need to Evolve

AgilOne recently released its Predictive Marketing Cloud, AgilOne 5, to deliver relevant omni-channel experiences and boost customer loyalty and revenues. With this blog we want to elaborate why existing marketing cloud solutions from vendors such as Salesforce.com and Adobe aren’t cutting it and why there is a need for a next-generation, predictive marketing cloud. In [...]

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Wall Street Journal Explores How Retailers Should Use Discounts

By Dec, 30 2014  
Wall Street Journal Explores How Retailers Should Use Discounts

We worked with Shelly Banjo from the Wall Street Journal on a piece about how retailers should use discounts. The Wall Street Journal added a piece of consumer research to accompany the article that was very interesting. They asked what email headline would get consumers to open an email from a retailer. Consumers agreed that they [...]

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