Customer data collection is becoming more and more sophisticated and comprehensive. With the current set of tools available marketers can not only see who visited their website, for how long, where their mouse hovered, but also integrate all that information with data from brick-and-mortar, call centers, mobile, social media profiles and publicly available demographic information
Dominique Levin, CMO of AgilOne, and George Shehata, CRM of Shaklee (a nearly 60 year old health products retailer), discussed how small companies, not just large corporations, can use big data too in a discussion moderated by Kobe Fuller of Accel Partners at VentureBeat’s GrowthBeat conference yesterday. “The point is you don’t even need data
Customer lifetime value (LTV) is increasingly mentioned as one of the most crucial analytical metric for marketers. The LTV of a customer is a more complete picture of a specific customer’s value and profitability than any metrics based on just his/her most recent purchase. LTV analyses can help data-driven marketers understand not just the value
Last week, we took a look at how online retailers were going from Click to Brick, in response to consumers’ preference for shopping at brick-and-mortar stores. However, eCommerce is growing at ten times the rate of brick-and-mortar sales and is also an integral part of the shopping journey that ends at a brick-and mortar store.
Consumers like to touch, feel, try and be able to buy products when they want something. According to A.T. Kearney’s latest report on Omni-channel Retailing, that’s why up to 80 percent of shoppers across different demographics & age groups prefer to shop at brick-and-mortar stores Given the finding from A.T. Kearney’s survey, it’s no surprise