Predictive Marketing News & What We’re Reading This Week on Growth & Transformation

By Apr, 17 2015  
Predictive Marketing News & What We’re Reading This Week on Growth & Transformation

1. AgilOne Makes Additions to Executive Team to Fuel Growth  Predictive marketing cloud player AgilOne has announced the appointment of three top executives. Gangadhar Konduri has been named Chief Product Officer, Mike Weller joins as Vice President, Business Development, while Steve McDermott will be Vice President, Global Sales. The move was made to quicken AgilOne’s rapid [...]

Read post »

Creating Customer 360 Profiles: How to Prepare Your Data For Analysis In Three Steps

By Apr, 16 2015  
Creating Customer 360 Profiles: How to Prepare Your Data For Analysis In Three Steps

When it comes to your customer database the saying “garbage in, garbage out” holds true. If you base your customer segmentation or predictive models on bad or incomplete customer data profiles, you will get the wrong recommendations for your customers. Therefore, data wrangling is a huge part of the job. Data scientists will tell you [...]

Read post »

Email marketing best practices: Predictive email marketing replaces batch and blast

By Apr, 13 2015  
Email marketing best practices: Predictive email marketing replaces batch and blast

  While email marketing still continues to be the dominant form of communication, if you’re still doing batch and blast, here are 3 reasons why you might want to re-consider: 1. You’re losing subscribers the more you increase your email frequency. And the less engaged your email list, the higher the unsubscribe rate and number [...]

Read post »

Predictive Marketing News: 5 Tech Retail Trends, Big Data and Machine Learning Enrich Customer Experiences, Amazon Dash

By Apr, 10 2015  
Predictive Marketing News: 5 Tech Retail Trends, Big Data and Machine Learning Enrich Customer Experiences, Amazon Dash

1. 5 Tech Trends That Will Hit Every Retail Store by 2020 Showrooming—the practice of shoppers using retail stores to discover products they’d like to buy, then completing their purchases online where they can find better deals—is often cited as a concern of physical retailers. With an enticing mix of low prices, breadth of selection, and convenience, online retailers [...]

Read post »

OMNI-CHANNEL TRENDS: Store of the Future Happening Now

By Apr, 9 2015  
OMNI-CHANNEL TRENDS: Store of the Future Happening Now

DIGITIZING THE STORE, MOBILE CLIENTELING, CHANGING RETAIL FORMATS AND DIGITAL MEETS OLD SCHOOL DIRECT MARKETING The store of future is happening now. And it’s transforming the customer experience by way of mobile and digital. While retailers have been experimenting with retail technology for decades, the “connected consumer” has arrived – courtesy of the Internet of Things (IoT). [...]

Read post »
1 2 3 45 Last