The Difference Between Segmentation and Clustering

By Aug, 29 2014  
The Difference Between Segmentation and Clustering

In Predictive Marketing the term ‘clustering’ gets thrown around quite a lot. It’s the predictive marketing version of segmenting, It the process of grouping individuals in a population so that individuals in the same cluster share some properties of interest. They seem quite similar, but they are not quite the same. Segmenting is the process [...]

Read post »

Ten Ways to Identify Super Shoppers with High Lifetime Value

By Aug, 27 2014  
Ten Ways to Identify Super Shoppers with High Lifetime Value

At AgilOne we have analyzed over one million shopper profiles to come up with a top ten list of signals that may indicate a prospect will become a high value shopper. As a marketer armed with this information you may decide to spend more money to acquire these types of shoppers or to offer more [...]

Read post »

Gmail’s Unsubscribe Button Is Not Affecting Your Churn Rate

By Aug, 26 2014  
Gmail’s Unsubscribe Button Is Not Affecting Your Churn Rate

Gmail recently introduced an “Unsubscribe” button to the top of their emails, making opting out of email lists a one-click process.  Adweek suggested that the unsubscribe button would spell the death knell for email marketing. They couldn’t be more wrong. Why your list is really unsubscribing. If people are unsubscribing it’s because they don’t want to [...]

Read post »

Zappos Describes How They Deal with the 6 Most Common Big Data Challenges

By Aug, 25 2014  
Zappos Describes How They Deal with the 6 Most Common Big Data Challenges

Zappos is not a company that sells shoes and has great customer service—they’re a service company that happens to sell shoes (and much more). Stories of their dedication to customer service are legendary. Here are a couple of Zappos customer service stories listed in a Business Insider article: Zappos sent flowers to a woman whose [...]

Read post »

AgilOne Customer Shazam Reaches 100 Million Users

By Aug, 22 2014  
AgilOne Customer Shazam Reaches 100 Million Users

Congratulations to Shazam for reaching such a huge milestone of 100 million active monthly users! Shazam has been one of our wonderful customers since 2011, when they had roughly 23 million users, and it’s beyond exciting to see them doing so well. We are honored to have worked with Shazam to help them achieve success. From [...]

Read post »
1 2 3 41 Last