Predict! Los Angeles: Five Retention Marketing Tips For Fashion Brands

By May, 22 2015  
Predict! Los Angeles: Five Retention Marketing Tips For Fashion Brands

We had a great evening at the restaurant Perch in Los Angeles and, between the helicopters overhead and the band nearby, compared notes on retention marketing. Attendees included executives from Z Gallerie, BCBG, JustFab, American Apparel and AJ Jeans as well as luminaries such as The Real Fashion Digital’s Sandy Hussain. Here are five suggestions [...]

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Ten Reasons Why Building Customer Profiles On Your Own Is a Bad Idea

By May, 20 2015  
Ten Reasons Why Building Customer Profiles On Your Own Is a Bad Idea

Retailers and brands alike have stated that a top priority for 2015 is to build a “centralized customer data warehouse.” In our January survey of retail executives, 56% said creating a unified customer view across online and offline was a priority for 2015. There is a lot more to building customer profiles than meets the [...]

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Ten Ways Marketing and Technology Teams Can Collaborate to Harness Customer Data

By May, 14 2015  
Ten Ways Marketing and Technology Teams Can Collaborate to Harness Customer Data

The marketing and information (IT) departments share a common goal of harnessing customer data to focus on the customer and to deliver relevant experiences across channels, whether online, in the store or on the go (mobile). It has become increasingly clear that the IT and Marketing teams need to forge a strong relationship to make [...]

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Highlights from the Gartner Digital Marketing Conference Keynote with Vans, Alaska Airlines and Wiley & Sons

By May, 6 2015  
Highlights from the Gartner Digital Marketing Conference Keynote with Vans, Alaska Airlines and Wiley & Sons

Gartner kicked off its first ever Digital Marketing Conference in San Diego.  The conference was organized around 3 themes: driving results while innovating with data, sourcing and structuring for success and orchestrating exceptional customer experiences. The opening keynote, “Accelerating Your Digital Journey” was moderated by Yvonne Genovese, Group Vice President leading the Marketing Leaders research [...]

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Should I Use a Marketing Service Provider or a Marketing Cloud for My Customer Database?

By May, 6 2015  
Should I Use a Marketing Service Provider or a Marketing Cloud for My Customer Database?

Historically many marketers have outsourced their customer database, and even the creation of customer segments and campaigns, to third party service providers called “Marketing Service Providers” or MSPs in short. Well known MSPs include Epsilon, Harte-Hanks and Merkle, but there are many others. In this blog we will compare marketing service providers to out-of- the-box campaign [...]

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