Direct mail and catalogs make a come-back

By Mar, 27 2015  
Direct mail and catalogs make a come-back

The demise of print started the moment digital was born. Once the only form of direct marketing besides telemarketing, direct mail and catalogues have been on a steady decline as marketers turn to more cost effective digital marketing. The Catalog is Back: 2013 Marks The First Year of Catalog Growth Since 2007 In 2007 the number [...]

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What We’re Reading This Week: eCommerce Creates Catalogs, ‘Smart Malls’ Enhance Shopping, Ethics & Customer Privacy

By Mar, 27 2015  
What We’re Reading This Week: eCommerce Creates Catalogs, ‘Smart Malls’ Enhance Shopping, Ethics & Customer Privacy

  Trouble keeping up? No problem! Here are the top 5 stories for the week of March 23rd:   Why E-Commerce Companies Are Creating Catalogs In the age of digital media, where consumers are plugged in, tuned out and engaging in high-speed comparison-shopping at the click of a mouse, ecommerce and social media is fresh [...]

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AgilOne Webtag integration through Demandware Cartridge or Magento Extension

By Mar, 26 2015  
AgilOne Webtag integration through Demandware Cartridge or Magento Extension

AgilOne is excited to announce our Demandware Cartridge and Magento Extension. Both of these are currently available in each company’s respective marketplace, the Demandware Link Marketplace and Magento’s Connect Marketplace. For retailers who utilize these e-commerce platforms, the cartridge/extension provide a compelling way to integrate with these platforms that would make the setup of the [...]

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Adobe Marketing Cloud Review: 2015 Digital Marketing Summit Announcements

By Mar, 23 2015  
Adobe Marketing Cloud Review: 2015 Digital Marketing Summit Announcements

Last week Adobe held their annual Digital Marketing Summit in Salt Lake City. Adobe is known for putting on a solid show each year and with Keynotes featuring engaging brands and celebrities, including two climbers that recently made news in our home state of California. Last week’s event was no exception. Adobe made a large [...]

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Predictive Marketing News: Your Peers Are Making Big Money With Predictive – Why Wait?

By Mar, 20 2015  
Predictive Marketing News: Your Peers Are Making Big Money With Predictive – Why Wait?

For this week’s predictive marketing news roundup, we are asking just one question: with so many amazing statistics coming out about the returns you can expect from predictive analytics, why are not more marketers getting started right now? Some of the stats from this week: -       $200 billion in incremental value by using marketing analytics [...]

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