3 Ways Marketing Clouds Need to Evolve

By Jan, 30 2015  
3 Ways Marketing Clouds Need to Evolve

AgilOne recently released its Predictive Marketing Cloud, AgilOne 5, to deliver relevant omni-channel experiences and boost customer loyalty and revenues. With this blog we want to elaborate why existing marketing cloud solution from vendors such as Salesforce.com and Adobe aren’t cutting it and why there is a need for a next-generation, predictive, marketing cloud. In [...]

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Wall Street Journal Explores How Retailers Should Use Discounts

By Dec, 30 2014  
Wall Street Journal Explores How Retailers Should Use Discounts

We worked with Shelly Banjo from the Wall Street Journal on a piece about how retailers should use discounts. The Wall Street Journal added a piece of consumer research to accompany the article that was very interesting. They asked what email headline would get consumers to open an email from a retailer. Consumers agreed that they [...]

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Last Minute Holiday Shoppers May Have a Lower Lifetime Value Than Those From Black Friday and Cyber Monday

By Dec, 24 2014  
Last Minute Holiday Shoppers May Have a Lower Lifetime Value Than Those From Black Friday and Cyber Monday

In a recent study of 5 million customers over multiple shopping seasons, we’ve found some very interesting data that show a lower average lifetime value for customers acquired near the end of a holiday shopping season. These last-minute holiday shoppers not only have a lower lifetime value, but tend to have a lower retention rate [...]

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Eight Things Retailers Can Do To Prevent Holiday Returns – Costing US Retail $375 Billion Annually

By Dec, 19 2014  
Eight Things Retailers Can Do To Prevent Holiday Returns – Costing US Retail $375 Billion Annually

Returns can be extremely costly. Total retail sales in the U.S. are about $5 trillion. Approximately 15% of items are returned. From this, if we factor in that each return could cost a retailer 50% of the revenue of the returned product, then returns end up costing retailers $375 billion each year. The average retailer [...]

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Christmas Marketing Plans and Business Value in Big Data – The Predictive Marketing Round Up

By Dec, 17 2014  
Christmas Marketing Plans and Business Value in Big Data – The Predictive Marketing Round Up

Christmas-is-almost-here Ecommerce Marketing Plan 2014 With Christmas just around the corner, retailers still have a chance to entice some last minute shoppers and boost sales. Practical Ecommerce has put together a plan to help online retailers draw in those crowds. You can start by promoting your shipping calendar to help build a sense of urgency [...]

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