How Brands are Collecting Data without Losing Customer Trust

By Aug, 19 2014  
How Brands are Collecting Data without Losing Customer Trust

Customer data collection is becoming more and more sophisticated and comprehensive. With the current set of tools available marketers can not only see who visited their website, for how long, where their mouse hovered, but also integrate all that information with data from brick-and-mortar, call centers, mobile, social media profiles and publicly available demographic information [...]

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Small Companies Can Use Big Data Too, AgilOne and Shaklee Speak at GrowthBeat

By Aug, 7 2014  
Small Companies Can Use Big Data Too, AgilOne and Shaklee Speak at GrowthBeat

Dominique Levin, CMO of AgilOne, and George Shehata, CRM of Shaklee (a nearly 60 year old health products retailer), discussed how small companies, not just large corporations, can use big data too in a discussion moderated by Kobe Fuller of Accel Partners at VentureBeat’s GrowthBeat conference yesterday. “The point is you don’t even need ‪data [...]

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The Missing Piece in a Customer’s Life Time Value

By Aug, 6 2014  
The Missing Piece in a Customer’s Life Time Value

Customer lifetime value (LTV) is increasingly mentioned as one of the most crucial analytical metric  for marketers. The LTV of a customer is a more complete picture of a specific customer’s value and profitability than any metrics based on just his/her most recent purchase. LTV analyses can help data-driven marketers understand not just the value [...]

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Click-and-Mortar: 4 Ways to Digitize Brick-and-Mortar

By Aug, 5 2014  
Click-and-Mortar: 4 Ways to Digitize Brick-and-Mortar

Last week, we took a look at how online retailers were going from Click to Brick, in response to consumers’ preference for shopping at brick-and-mortar stores. However, eCommerce is growing at ten times the rate of brick-and-mortar sales and is also an integral part of the shopping journey that ends at a brick-and mortar store. [...]

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From Clicks to Bricks: How Online Retailers Are Making the Move to Physical Stores

By Jul, 31 2014  
From Clicks to Bricks: How Online Retailers Are Making the Move to Physical Stores

Consumers like to touch, feel, try and be able to buy products when they want something. According to A.T. Kearney’s latest report on Omni-channel Retailing, that’s why up to 80 percent of shoppers across different demographics & age groups prefer to shop at brick-and-mortar stores Given the finding from A.T. Kearney’s survey, it’s no surprise [...]

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