Predictive Marketing: It’s Not What You Say, It’s What You Do

By Jun, 29 2015  
Predictive Marketing: It’s Not What You Say, It’s What You Do

If you worked for a publishing company, and you send out New Releases Newsletters to your subscribers, how would you determine what genre newsletter you should send to which customers? Should you ask them which genre they like the most when they subscribe (preferences)? Or should you determine what newsletter to send by looking at [...]

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Predictive Marketing News & What We Were Reading This Week: Big Data

By Jun, 26 2015  
Predictive Marketing News & What We Were Reading This Week: Big Data

Big data, machine learning and the future. 1. 1to1 Media: The Enemy of Data Science: Noisy Signals in the Enterprise The past five years have seen a great evolution in enterprise applications from workflow automation to intelligent applications. The giants of enterprise computing agree that the future is centered on intelligent applications, data science, and analytics.   [...]

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Donald J. Pliner: Slip Into Predictive Marketing

By Jun, 24 2015  
Donald J. Pliner: Slip Into Predictive Marketing

On June 4 Marketlive announced a partnership with AgilOne. The announcement also included an interesting story about our mutual customer Donald J. Pliner.  It is a very good example of how luxury brands can leverage machine learning and predictive analytics to grow their businesses. See here for the full Marketlive Press Release. About Donald J. [...]

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Vosges Haut-Chocolat Takes a Bite Into Predictive Marketing

By Jun, 22 2015  
Vosges Haut-Chocolat Takes a Bite Into Predictive Marketing

STORES Magazine recently published an article about how Vosges Chocolate is using Agilone to power their data-driven marketing strategy. Vosges was created in the mid-1990s by Katrina Markoff, a Vanderbilt alum and French-trained chef who was interested in pairing chocolate with unique spices and flavors. Markoff carved out her place in the luxury market selling [...]

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Predictive Marketing News & What We Were Reading This Week: Retail Tech

By Jun, 19 2015  
Predictive Marketing News & What We Were Reading This Week: Retail Tech

4 ways Fortune 500 CMOs leverage inbound marketing While inbound marketing may be obvious to many entrepreneurs, we are still in the early days of this as part of the Fortune 500 CMO’s quiver. For the next generation of CMOs that are thinking of using inbound marketing as a strategy, this article covers 4 key [...]

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