[White Paper] The B2C Executive's Guide to Enterprise Customer Data Platforms
Customer Data Platforms (CDPs) have become the preferred customer intelligence and engagement layer for enterprise direct to consumer brands. But all customer data platforms are not the same -- particularly when it comes to the specific needs of the enterprise.
When choosing a CDP, it's important to know what qualities to evaluate. This white paper walks you through the criteria recommended by the Customer Data Platform Institute, and defines the essential CDP requirements for omni-channel enterprise brands.