Data Augmentation

Data Augmentation

AgilOne’s data augmentation capabilities increase the value of your customer profiles. We use sources such as U.S. Census data and our own proprietary algorithms to add accurate and relevant information to each customer profile. This additional data can be extremely helpful when attempting to understand your customers better.

Some of the features included in our data augmentation include:

  • Genderization based on first name

  • Zipcode demographics

    • Median Age

    • Number of households

    • Population

  • Geotagging enabling you to target individuals based on their proximity to your closest store

Our data augmentation helps create a more complete view of each customer leading to more effective marketing campaigns.


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The Retail Marketing Playbook
The Retail Marketing Playbook is AgilOne’s formula for a more effective marketing strategy. Use any of the 17 campaigns individually or combine several campaigns for a more complete customer marketing strategy.