Email Marketing – a high ROI medium Many marketers now view email as the best-performing channel in terms of ROI. Email ROI was expected to reach about $45 for every dollar spent in 2008, more than twice the ROI of other mediums (source: marketingcharts.com). In a recent survey from Datran Media, 8 in 10 marketers [...]
Email Marketing – a high ROI medium Many marketers now view email as the best-performing channel in terms of ROI. Email ROI was expected to reach about $45 for every dollar spent in 2008, more than twice the ROI of other mediums (source: marketingcharts.com). In a recent survey from Datran Media, 8 in 10 marketers [...]
Email marketing is becoming one of the most preferred marketing tools for communicating and developing relationships with customers. According to a Jupiter Research forecast, spending on email marketing will reach $1.1 billion in 2010 from $885 million in 2005. In the US, marketing email volumes is expected to reach 838 billion marketing messages in 2013 [...]
Email marketing is becoming one of the most preferred marketing tools for communicating and developing relationships with customers. According to a Jupiter Research forecast, spending on email marketing will reach $1.1 billion in 2010 from $885 million in 2005. In the US, marketing email volumes is expected to reach 838 billion marketing messages in 2013 [...]
Response Modeling If you run a catalog based retail business – that is, if you are heavily dependent on regular catalog mailers for reaching out to your customers, good response modeling is crucial to cutting marketing costs and enhancing return on your marketing dollars. It is even more crucial to targeting the more responsive customers [...]
Response Modeling If you run a catalog based retail business – that is, if you are heavily dependent on regular catalog mailers for reaching out to your customers, good response modeling is crucial to cutting marketing costs and enhancing return on your marketing dollars. It is even more crucial to targeting the more responsive customers [...]
