Are you looking for answers, and not getting help from your internal analytics and business intelligence team? Is there a fundamental question that even your company’s biggest data nerd can’t answer? Well, if you present a problem to Wharton’s Research Center for Customer Analytics, you won’t get an answer right away, but you’ll be guaranteed [...]
Author Archives: AgilOne Marketing
What’s More Important: Brand Marketing or Predictive Marketing?
April 30, 2013 – 12:08 pm
For decades marketers have debated whether marketing be more art than science or vice versa. Today that question couldn’t be more relevant when discussing the virtues of predictive analytics versus brand experience. An article on Content Equals Money points out the dichotomy between the two, and whether the collection of “1’s and 0’s” should win [...]
Big Data versus Right Data: The Customer Intelligence Revolution
April 11, 2013 – 11:37 am
If you’re like me, Forrester’s new report by analyst Fatemeh Khatibloo, Navigating the Future of Customer Intelligence is sure to light a fire under you, if not several fires. Customers are completely changing the game, and if we don’t change with them, we will miss key opportunities and our businesses may not even survive the disruption [...]
Is Your Email Marketing Optimized?
April 9, 2013 – 2:40 pm
I’m very excited to share this Email Marketing Scorecard with you, a piece by leading Forrester analyst Shar VanBoskirk. This 15-page report is packed with tips to help you evaluate your email marketing programs and improve your use of email as a marketing optimization tool. The email marketing game is always changing, and Forrester continues to [...]
It’s not the last click; it’s the social activation that matters
April 7, 2013 – 8:00 am
We all like to be liked. But obsessing over Facebook “likes” and last-click attribution does not a social media marketing strategy make, nor is it any kind of litmus test for customer lifetime value. An eMarketer.com survey stated that 60 percent of marketers used “the number of people linking as friends, followers, or placing ‘likes’” [...]
Accenture tracks progress toward data-driven decision-making, cites rise in predictive analytics
April 4, 2013 – 8:00 am
Recently I came across a Computer Weekly article that confirmed what I already knew: the use of predictive analytics is definitely on the rise. In the article, Brian McKenna summarized Accenture’s latest research on analytics in the enterprise. Since 2009, the use of predictive analytics has tripled. Considering that many executives still make decisions based [...]
Ready for Analytics 3.0? Predictive Analytics Software Gets You There
April 2, 2013 – 8:00 am
Tom Davenport is a key thought leader in the analytics space whose work I have been following. When I saw he had written an article called “Ready for Analytics 3.0?” I jumped on it. Davenport gives us a guided tour of the journey from Analytics 1.0 to 2.0 and now 3.0. He traces the evolution [...]
Efficient Development of Predictive Cloud Applications
March 27, 2013 – 1:56 pm
Introduction Basketball great Michael Jordan said, “Talent wins games, but teamwork and intelligence wins championships”. I fundamentally believe that the way a company thinks about their way of working and the structure of teams can either become a millstone around the neck or a competitive advantage. I received quite a few questions on how we [...]
AgilOne Names Saravanan Chettiar as New VP Finance
March 20, 2013 – 5:36 am
Leading Predictive Marketing Analytics Company Taps Proven Finance Executive to Guide Next Phase of Growth MOUNTAIN VIEW, Calif. – March 20, 2013 – AgilOne, the leader in cloud-based predictive marketing analytics, today announced that Saravanan Chettiar, formerly of Castlight Health and Salesforce.com, has joined the company as vice president of finance. Chettiar comes to AgilOne [...]
How to go beyond managing and start learning from Big Data Analytics
February 19, 2013 – 12:00 pm
Big data shouldn’t be about moving around massive piles of bits. Instead, it should be about learning what will make a difference– separating the “signals” that contain actionable information from the “noise” – everything else. Mark Barrenecha, CEO of Open Text, points out in a Forbes article “Big Data: Big Hype?” that improving management of [...]
