AgilOne was founded out of a need we had as retail marketing leaders. The available analytical and attribution analysis tools were not adequate in handling data from disparate sources, which is an ever growing problem in the world of mobile, social and multi-channel marketing.
Getting data out of these sytems was often complex and required an analyst to perform SQL qeueries and do manual attribution analysis. Simple predictive algorithms were very hard to put into production. Even if you could get the right data, acting on it was difficult as the reporting and campaign management tools were not integrated. Simply put – the path from marketing data to effective campaigns was convoluted and inefficient. We knew there had to be a better way, and out of our passion to find it, AgilOne was born.
Our thesis is that the companies who can effectively understand, process and take value from their data gain a sizable competitive advantage. However, the amount of data, number of internal and external sources, and the real-time nature of the data is growing to be more complex than the capabilities of internal tools that analyze it. AgilOne’s goal is to provide cloud-based predictive customer intelligence to help marketers maximize their marketing spend effectiveness and increase the lifetime value of their customers by understanding their behavior across all channels and use this intelligence to deliver more revelant marketing.
Our strength and approach comes from our experience and domain expertise with a combination of tenures at strategy consulting firms such as McKinsey & Company, advanced degrees in analytical disciplines, attribution analysis, and executive marketing roles at leading retailers like Best Buy.