How JOANN Stores Sews Together Mobile, Digital, and Offline Data to Build Lasting Customer Relationships
Webinar Video Recording
When 95% of conversions take place offline, it can be a challenge to engage customers with the right digital strategy. Retailer JOANN Stores developed an innovative approach to stitching data, harnessing real-time experiences, and activating marketing data across a broad marketing technology ecosystem.
VP Marketing & Business Dev.
Chief Product Officer
Miller and Konduri shared JOANN’s journey into a new era of enterprise customer-centricity, and how AgilOne's customer data platform helped pave the way. You’ll learn:
JOANN’s approach to integrating data across platforms, including social sign-on and email captured in stores.
How the speed, scale, and volume of shopper data impacted JOANN’s decision to adopt a customer data platform.
How JOANN’s mobile app is contributing to successful omni-channel engagement.
Where JOANN has leveraged AdTech and MarTech intersections to make both more powerful .
The impact that omni-channel data orchestration is making on customer relationships.