Predictive Repeat Purchase Program

The AgilOne Advantage
The AgilOne Repeat Purchase Program can differentiate between first time buyers, repeat buyers, likelihood to buy and lifetime value segments – to choose the right level of incentive without giving away margin or conditioning shoppers to discounts. Also, AgilOne’s content and product recommendations are more accurate thanks to Customer 360 profiles that combine web, mobile, email, phone and store activities.
More and more companies are experiencing the AgilOne Advantage

IDENTIFY AND TARGET NEW CUSTOMERS WITH RELEVANT AND TIMELY CONTENT
AgilOne’s Repeat Purchase Program can identify new customers and convert all buyers, new and old, into repeat shoppers with relevant and timely content.

Most brands have a 60 day ‘honeymoon’ period where customers are more prone to purchase again after their first order. Increase the conversion rate of first time buyers by delivering personalized offers or discounts within the 60 day ‘honeymoon’ period and turn them into repeat buyers.

AUTOMATE POST-PURCHASE PROMOTIONS AND REPLENISHMENT CAMPAIGNS
Follow-up with post-purchase personalized product recommendations after each order to keep customers engaged with offers or promotions that they may enjoy. You can even set up automated campaigns to remind customers about products they need to replenish on a regular basis.

For those customers with low likelihood to buy, a personalized discount on a next purchase or refill can greatly increase their likelihood of becoming a repeat buyer.

TAILOR CONTENT BASED ON A CUSTOMER’S LIKELIHOOD TO BUY OF LIFETIME VALUE
Take your automated post-purchase promotions to the next level by personalizing your content based on that customer’s likelihood to buy and their life time value. This will ensure that each customer gets just the right amount of incentive.

For customers with a high likelihood to buy, personalized product recommendations may be enough, but for customers with low likelihood to buy, an additional discount or incentive may be needed.

COORDINATE RETARGETING EFFORTS ACROSS CHANNELS
Engage with repeat buyers across all channels. Customers can receive personalized offers and promotions whether they made their first purchase online, in store, or over the phone. AgilOne links customer data from online and offline channels so that you can deliver timely content no matter where the first interaction with your brand occurred.

REPEAT PURCHASE CAMPAIGNS ARE JUST THE BEGINNING
Our Repeat Purchase Program is just one of many out of the box, automated lifecycle marketing programs. Start with a repeat purchase program this month, and add a new revenue generating program every month.

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