Dedupe and stitch online cookie and profile data with offline customer data into a single, persistent ID. With exact and fuzzy matching, link all customer activities to a single customer profile even if there is only a partial name, address, or email match.
Cleanse and standardize data across all sources such as postal address, name, and phone number. Enrich customer data with first and third party attributes such as income and demographic, social profile data, genderization, and geo-coding.
Unify all events, available campaigns, and transactions associated with each customer. Profiles are elastically searchable and available in the UI and as an API to be leveraged across the enterprise, including in service centers, computer telephony, and clienteling apps.
Gain quick time to value with out of the box calculations such as lifetime value, acquisition metrics, and retention by value segment. AgilOne’s metadata configurable engine can calculate metrics from any transaction or event data, letting you easily gain insights unique to your business.
Intelligently segment customers with supervised machine learning models that predict customer events such as purchase, subscription, and engagement, plus unsupervised models that group customers together based on interest and behavior. AgilOne’s next-best action models optimize offers and messages to customers on a 1:1 basis.
Give both marketers and data scientists direct access to your data. Marketers can leverage dashboards, cube reports, and template reports. Data scientists can import data directly into their environment for interactive queries. Data scientists can build their own models and feed them back to AgilOne for data activation and further analysis.
Enhance systems such as email, SMS, push notifications, and direct mail with the ability to segment based on analytics and machine learning models, thereby enabling 1:1 messaging. Available via API to integrate with any customer-facing system, AgilOne brings segments together and enables hyper-targeted personalization.
Intelligently target and suppress audiences beyond simple demographics across display, search, and video advertising with AgilOne’s data, machine learning, and analytics. Create better lookalike audiences you can leverage across the entire orchestration scheme based on actual customer data.
Deliver the right service and experience based on who the customer is (e.g., the value of a customer). AgilOne makes customer data available to CRM and support systems in real-time, surfacing 360 profile data such as analytics, identity graph, real-time events and transactions, active offers, and messages.