What can a customer data platform do for you?

Your customers hold the key to your profitability. As omni-channels brands invest in direct-to-consumer relationships, a customer data platform makes these relationships individually relevant at enterprise scale across all customer engagement points.

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What is a customer data platform (CDP)?

A CDP is a marketer-controlled system that unifies data into a single customer view. Large omni-channel brands should look beyond basic capabilities and identify CDPs with features that meet enterprise needs.

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What do enterprise B2C brands need from a CDP?

According to the Customer Data Platform Institute, large B2C enterprises with multiple data sources should be picky when evaluating a CDP -- not all CDPs are the same. Leverage our RFP template for evaluating customer data platforms to learn what criteria are important for your organization.

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Webinar Recording: Enterprise Guide to Customer Data Platforms

David Raab, founder of the Customer Data Platform Institute, and Omer Artun, CEO of AgilOne, explore what is driving the growth in customer data platforms and what brands should look for when evaluating them.

Blog Post: Five Reasons to Leave Your MSP for a CDP

Enterprise brands are migrating away from traditional marketing service providers in favor of the self-serve approach of customer data platforms. This blog post explores the reasons for this market shift.

Blog Post: Understanding the Difference Between CDPs and DMPs

Enterprise brands are migrating away from traditional marketing service providers in favor of the self-serve approach of customer data platforms. This blog post explores the reasons for this market shift.

Blog Post: Review of AgilOne by David Raab, CDP Institute

David Raab, founder of the Customer Data Platform Institute, reviews the AgilOne Customer Data Platform and discusses where AgilOne fits within the spectrum of differing CDP technologies.

Blog Post: Q & A with David Raab, CDP Institute

In this blog post, David Raab, founder of the Customer Data Platform Institute, addresses questions about the convergence of adtech and martech, the importance of first party data across the ecosystem, and more.

Blog Post: Customer Data Platforms Gain Steam

Momentum for CDPs is gaining traction across multiple analyst communities. This blog post tracks the progress.

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