New analytics solution gives marketers the ability to track, compare, and analyze segments and campaign performance over time
SUNNYVALE, California, September 4, 2019 -- AgilOne, the leading Customer Data Platform (CDP) for enterprise brands, today unveiled AgilOne Cohort Analysis. Built for marketers, the analytical solution empowers marketers to gain critical business insights derived from the AgilOne CDP to drive marketing strategy -- all through a self-service interface, thus eliminating dependencies on technical and analyst resources while providing the flexibility to meet unique business needs. By tracking cohorts over time, you can measure and compare marketing and sales performance using the KPIs that matter to your business (e.g., lifetime value, likelihood to buy, AOV), as well as more easily test and experiment with different variables that may have an impact on your business. Cohort Analysis provides instant insights as soon as data enters the AgilOne system.
By offering Cohort Analysis as an application on top of cleansed, de-duped, enriched, and unified CDP data, AgilOne gives marketers the most accurate and complete way to understand customers, campaigns, and KPIs.
Analytical teams can utilize Cohort Analysis in AgilOne’s reporting application, AgilOne Metrics, and in AgilOne Interactive Queries. Cohort Analysis lets marketing and analytics teams do the following:
Micro Center is among the nation’s leading computer and electronics device retailers, operating twenty-five large, high volume stores in major markets nationwide that serve the needs of a wide variety of consumers. As a brick-and-mortar retailer with over 30,000 products in stock and free 18-minute in store pickup, Micro Center needed a way to better analyze campaign ROI and deepen their understanding of customer behavior offline and online. AgilOne Cohort Analysis gave Micro Center the ability to do just this. As a result, Micro Center can better serve the needs of their tech enthusiast community.
"Simply put, Cohort Analysis is indispensable for extracting clear insights when conducting campaign or customer analysis,” said Deneke O'Reilly, VP Marketing Operations, Micro Center. “It cuts down our time to insights in a big way. I almost do not remember what the world was like without it."
AgilOne also launched AgilOne Segment Builder, which allows marketers to create hyper-targeted segments and variants for use in campaigns as well as for cohort analysis. With Segment Builder, marketers can:
“With the launch of AgilOne Cohort Analysis, we are delivering a unique solution that is absolutely essential in the CDP space,” said Omer Artun, CEO of AgilOne. “Marketers are hungry to understand the true, long-term, multi-channel ROI of marketing campaigns and segmented audiences, and Cohort Analysis within a CDP is really the only way to accomplish this. We are thrilled to offer this much-needed solution, and we’re excited by the rapid adoption Cohort Analysis has had within our customer base.”
AgilOne is the leading customer data platform for enterprise companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. AgilOne enables a single customer view through a best of breed identity resolution engine used on first party customer data. Machine learning and analytical algorithms enhance customer data leveraged through real-time APIs and orchestrated across all touchpoints. AgilOne helps brands build authentic omni-channel customer relationships that maximize lifetime value. The AgilOne Customer Data Platform supports more than 150 brands worldwide, including lululemon, Hugo Boss, Tumi, Schwan’s and Travelzoo.