[Webinar Recording] The Retail Executive Guide to Enterprise Customer Data Platforms
In this webinar, David Raab shared insights from trending research on enterprise Customer Data Platform (CDP) requirements and discussed with Dr. Omer Artun how B2C marketers can best leverage CDP solutions to engage and delight customers. In the recording, you will learn:
Why CDPs are essential for enterprise B2C marketers
Real-world examples of how CDPs give brands a competitive edge
How to leverage David Raab's recommended CDP requirements for the enterprise when evaluating CDP vendors
Founder of the CDP Institute
Founder & CEO of AgilOne
About little about CDPs:They are gaining massive traction in the market, and for good reason! CDPs enable marketers to fully leverage omni-channel customer data for marketing, with the agility and data openness that can only come with a SaaS platform-based approach. The CDP promise is tantalizing, but it's important to understand what qualities will meet the unique demands of your enterprise business.