How to Develop a Profitable Customer Marketing Strategy That Transforms Your Business

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Ozan Bayulgen,
Bain & Company

Omer Artun,

Karen Wood,
Senior Director, Head of Marketing,

A customer-first approach is the key to your company's profitable growth, and a customer data platform is a vital component to that customer strategy success. In this webinar, Bain & Company's expert in Customer Strategy, Ozan Bayulgen, and AgilOne CEO Omer Artun discuss how to build consensus and momentum within an organization to drive a customer-first initiative -- and how enterprise B2C brands can utilize a single customer view to drive a marketing strategy that transforms the way you engage with customers.

Key takeaways from this webinar include: 

  • Understanding your customer's needs and behaviors, and how they will impact segmentation, personalized digital and in-store experiences, and most importantly, revenue
  • How to identify underperforming channels that are low-hanging fruit for a customer data platform to impact upon launch
  • The impact a customer data platform can have on customer loyalty and improving your key customer's LTV. 

Access the Webinar