In this video, AgilOne CEO, Omer Artun, discusses the evolution of the Customer Data Platform (CDP) category, how it grew from the analytical CRM capabilities that have become so critical for marketers, and how CDPs now power use cases from outbound marketing to digital advertising, and customer experience.
Learn more with these other resources:
The Enterprise Marketer's Guide to Customer Data Platforms
This guide will help you understand why CDPs have gained momentum, what CDPs really are, and how to choose the right CDP for your business.
Requirements for Enterprise Customer Data Platforms
CDPs differ greatly on the features they provide. This paper looks at several CDP functions, defines what it is, who needs it, and what to look for.
Video - How DAVIDsTEA Found Marketing Success with AgilOne
Catherine Laporte, Head of Marketing & E-Commerce at DAVIDsTEA, shares her experiences improving their marketing results with AgilOne.