The Transformation of Direct-to-Consumer Relationships
David Raab, Founder of the Customer Data Platform Institute
The Customer Data Platform industry doubled over the last year, and, according to Gartner, 2018 is the "year of the CDP RFP." But how does all this hype translate into real-world use cases and tangible benefits? Industry leader David Raab shares trends he is seeing across retail and other B2C verticals, and reveals how enterprise marketers are using CDPs to activate customer data and create relevant experiences across the entire lifecycle.