Retail Executive Guide to Enterprise Customer Data Platforms


Live Webinar - Wed, March 22nd 10am PST:


In this webinar, David Raab will share insights from trending research on enterprise Customer Data Platform (CDP) requirements and discuss with Dr. Omer Artun how B2C marketers can best leverage CDP solutions to engage and delight customers. You will learn: 

  • Why CDPs are essential for enterprise B2C marketers

  • Real-world examples of how CDPs give brands a competitive edge

  • How to leverage David Raab's recommended CDP requirements for the enterprise when evaluating CDP vendors

David Raab Omer Artun
David Raab Omer Artun
Founder of the CDP Institute Founder & CEO of AgilOne

About CDPs: They are gaining massive traction in the market, and for good reason! CDPs enable marketers to fully leverage omni-channel customer data for marketing, with the agility and data openness that can only come with a SaaS platform-based approach.  The CDP promise is tantalizing, but it's important to understand what qualities will meet the unique demands of your enterprise business. 

Who should attend: Enterprise B2C executives, marketers, and omni-channel retailers who want to learn from industry experts how to select the right customer data platform for their business.

Gift cards: get ready to ask some good questions during the live webinar so you can win one of our Starbucks gift cards.

Register for the Webinar

This is what you will take away from this webinar:


Understand the space

Learn how to navigate the nuances of the Customer Data Platform market


Learn best practices

Understand how the world's top retailers are leveraging Customer Data Platforms


Know what's right for you

Get expert advice on how to evaluate and choose a Customer Data Platform