DAVIDsTEA is well known for their high-quality tea, and frequently bring non-believers over to the tea side. Their stores are renowned for their "playful" experience, making DAVIDsTEA very approachable, but the company struggled to recreate this experience for their online customers. Additionally, they had a great loyalty program that housed untapped data knowledge. DAVIDsTEA sought to not only answer questions about their customers such as customer LTV, churn rate, and new vs returning, but they also wanted a platform that could pull actionable insights from their new customer understanding. After partnering with AgilOne, DAVIDsTEA was able to quickly increase their customer retention rate by 5% and lapsed customer reactivation more than 47%.