How to Create a Seamless Digital and Store Experience
"86% of consumers believe that retailers should be doing more to better integrate their online and offline channels."
- eBay Center for Connected Commerce Research
In today’s retail environment, how do omni-channel retailers create a single view of the customer across digital and physical channels, and engage with them at the moment it counts? Euclid Analytics' Brennan O’Donnell and AgilOne's Steve McDermott share how you can break down data and organizational silos in order to deliver authentic, consistent cross-channel experiences. In this video you will learn:
The key components of today’s retail marketing stack to support a single customer view.
Quick wins to capitalize on data and analytics -- and which shiny objects to avoid.
How clients such as Joann Fabric and Craft Stores and Tumi, a Samsonite company, leverage technology to enhance customer relationships and build new ones.