In this video, Hayley Clifford, Senior CRM & Loyalty Manager at Wickes, discusses how AgilOne allowed them to shift away from outsourcing their CRM management, and instead now allows them to work with the data and execute campaigns first hand.
Learn more with these other resources:
The Enterprise Marketer's Guide to Customer Data Platforms
This guide will help you understand why CDPs have gained momentum, what CDPs really are, and how to choose the right CDP for your business.
Requirements for Enterprise Customer Data Platforms
CDPs differ greatly on the features they provide. This paper looks at several CDP functions, defines what it is, who needs it, and what to look for.
Video - How DAVIDsTEA Found Marketing Success with AgilOne
Catherine Laporte, Head of Marketing & E-Commerce at DAVIDsTEA, shares her experiences improving their marketing results with AgilOne.