Featured Customers:
Clarks and TravelZoo Logos

How First Party Customer Data Can Help with Acquisition and Advertising Use Cases

Video Recording: Panel Discussion from 2018 NYC CDP Summit 

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Justin Soffer, Former VP Marketing at Travelzoo and Investor with Tsai Ventures

Lisa Siemaszko, Director of CRM and Email Marketing, Clarks

Shobha Nikam, Client Partner Manager, Criteo

Personalization goes beyond messaging and offers in traditional communication channels, and customer data platforms are enabling marketers to engage with both customers and prospects via advertising channels in ways that were not possible before. This panel explores: 

  • Methods and best practices for leveraging customer data for impactful advertising
  • Top-of-funnel activities that boost ROAS
  • A wide reaching omni-channel approach for personalization

Watch the Recording