JOANN Stores stitches together data at the customer level with AgilOne
When 95% of conversions take place offline, it can be a challenge to engage customers with the right digital strategy. Retailer JOANN Stores developed an innovative approach to stitching data, harnessing real-time experiences, and activating marketing data across a broad marketing technology ecosystem.
“Acting on AgilOne data, we have built personalized post-purchase journeys that are relevant for each unique customer. This reinvigorated welcome email series and reactivation program has also translated from online engagement to in-store transactions, leading to an 18 percent increase of incremental revenue in the first two months alone.”
- Steve Miller, VP Marketing and Business Development JOANN Stores