Lilly Pulitzer builds long-term customer loyalty with AgilOne 

Lilly Pulitzer identifies unique segments of its shoppers and can understand how best to engage them with personalized marketing messages. 

“Lilly Pulitzer has had tremendous success in leveraging AgilOne to personalize our communications with our customer...”


Janie Paradis

VP Marketing

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Here's what is inside the case study:

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Their Challenge

  • Lilly Pulitzer has many customers that vary widely in age and style. They wanted a way to understand those customers and engage with them personally.
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Their Goal

  • They wanted a tool that could identify customer buying behavior and segments.
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Their Results

  • AgilOne's analytics is able to help them understand, segment, and engage their customers across all channels.