lululemon is one of the most well-known names in workout apparel, and along with this popularity comes loads of customer data points. In addition to collecting data on customer interactions on their website and purchase history, they also collect data on in-store event interaction. In order to centralize all this data and make it actionable, lululemon turned to AgilOne. Once they got all their data into single customer profiles, within the platform, they were able to increase attendance to local events by 25%, grow revenue from marketing campaigns by 10% to 15%, and increase site visits by 50%. "AgilOne lets us understand guests on an individual level and allows us to reciprocate engagement" - Abhishek Dalmia, senior vice president of digital marketing, customer relationship management and data science at lululemon.