With the implementation of the AgilOne CDP, Lids has bolstered its omnichannel capabilities to identify specific characteristics of online shoppers.
"Adding a CDP like AgilOne to our existing platform will help our customers unify their data across various tools in their technology stack to drive better, more personal customer experiences"
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open environment.
Machine learning has become today’s “it” technology. It is fueling the advancement of marketing clouds with solutions driven by artificial intelligence (AI), such as IBM’s Watson or Salesforce’s Einstein, and is becoming an important component of many marketing technologies.