1 + 1 = 3: Amplify the power of Oracle Marketing Cloud with an enterprise Customer Data Platform
Webinar video recording
Oracle Marketing Cloud enables marketers to engage with customers meaningfully across channels via a wide range of AdTech, MarTech, and customer engagement tools. When engagement is powered by a customer data platform (CDP), marketers can make experiences relevant to each individual -- across channels and at scale, boosting customer lifetime value and maximizing customer profitability.
In this webinar, we dispel common myths about CDPs and marketing clouds, and demonstrate why customers, marketers, and brands all benefit when CDPs and marketing clouds successfully work together. We also share real-world examples of enterprise brands such as JOANN Stores and lululemon using a CDP and Oracle Marketing Cloud together. You'll learn how to:
Power display and social advertising with a CDP
Make DMPs more effective with first party data
Deliver hyper-personalized email campaigns
Leverage offline data to gain a complete view of the customer