"When you think about the marketing technology stack - from a CDP, DMP, all the AdTech and MarTech you need to deliver experiences - in my humble opinion, I look at the CDP as the absolute most important investment a company can make."
Personalization is a fundamental customer data platform use case. But in today's omni-channel environment, it can be difficult to scale personalization strategies across all customer-facing channels. The proliferation of customer data also presents challenges -- and opportunities.
This video recording from Jason Heller's keynote presentation at the 2018 NYC CDP Summit explores: