Live Webinar - Wed, May 30th 10am PST / 1pm EST
According to David Raab of the Customer Data Platform Institute, marketers should evaluate and choose customer data platforms based on what their business's key use cases are. But what use cases should a brand think about when considering a Customer Data Platform?
With 80+ vendors claiming to provide CDP-like functionality, it's important for marketers to know what use cases a CDP can deliver that will have the biggest impact on revenue for them, before getting lost in the weeds of every vendor's features and functions. In this webinar, AgilOne customer success experts will walk you through practical tips you can use for prioritizing your use cases to ensure you end up with a CDP that is the right fit for your marketing strategy and revenue drivers.