Transforming CRM, Segmentation, and Direct Mail Strategies with a Customer Data Platform
Video Recording: Panel Discussion from 2018 NYC CDP Summit
David Elliot, CRM Manager, Wickes
Hayley Clifford, Senior Director Marketing & Loyalty Manager, Wickes
Julie Daly, VP Digital Commerce, Ashley Stewart
Polly Wong, Managing Partner, Strategic/ E-Commerce/ Creative Services, Belardi Wong
Customer segmentation is the heartbeat of modern marketing and personalization. But how can marketers go beyond traditional CRM use cases now that CDPs are the technology du jour? In this panel discussion, David Elliot and Hayley Clifford from Wickes, Julie Daly from Ashley Stewart, and Polly Wong from Belardi Wong explore:
Methods and best practices for how to segment customers for CRM and direct mail use cases,
How to leverage customer insights to build meaningful personas
How CDPs can enhance direct mail campaigns
The best way to approach omni-channel customer engagement?
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