TUMI was stuck in a cycle of flash sales, emails, and discounts, and their revenue continued to decline. To get them out of the rut, they turned to AgilOne and AI to personalize outbound marketing (like emails and push notifications and one-to-one chat), smarten digital advertising strategy and improve the customer experience and service. The results? TUMI sent 40 million fewer emails in 2017 and made more money from them according to Charlie Cole, Chief Digital Officer. He added that e-commerce revenue decreased in 2015 (before AgilOne), was back to growth in 2016 and increased six times over in 2017.