How to dismantle organizational silos and set your customer data free
"You need to differentiate your brand on something other than price, or Amazon will kill you."
- Charlie Cole
In this 20-minute video presentation, Charlie Cole, Chief Digital Officer at Tumi, shared how Tumi created organizational alignment between marketing and IT teams to grow sales, improve operational efficiencies, and differentiate their brand in the market. In this recorded video, you with learn how:
Tumi grew full price sales by 28.5% while cutting 40 promotional days from its 2016 calendar.
Moving away from a heavy discounting strategy grew sales by 6.7%.