How to Dismantle Organizational Silos

and Set Your Customer Data Free


Live Webinar - Tuesday, April 11th 1:00 pm PST




"You need to differentiate your brand on something other than price, or Amazon will kill you."  

- Charlie Cole


Join Charlie Cole, Chief Digital Officer at Tumi, to learn how Tumi created organizational alignment between marketing and IT teams to grow sales, improve operational efficiencies, and differentiate their brand in the market. 

In this webinar, Charlie will share how:

  • Tumi grew full price sales by 28.5% while cutting 40 promotional days from its 2016 calendar.

  • Moving away from a heavy discounting strategy grew sales by 6.7%.

  • His team boosted ecommerce sales by 30%.

Who should attend: Enterprise B2C executives, marketers, and IT leaders from omni-channel retail and direct to consumer brands.


Starbucks.pngGift cards: Get ready to ask some good questions during the live webinar so you can win one of our Starbucks gift cards.


Your Webinar Hosts: 

Karen Wood Omer Artun
Dir. Product Marketing Founder & CEO
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Register for the Webinar

Join the webinar in order to:


Learn from an expert

Learn how Tumi transformed its strategy by collaborating across marketing and IT; while minimizing impact to IT.


Gain resource planning insights

Understand how to staff up for a transformative omni-channel initiative and prioritize the phases of a CRM overhaul.


Understand why Tumi changed its approach to customer data

Learn why Tumi left their Marketing Service Provider (MSP) in favor of a Customer Data Platform (CDP) based approach.