Customer Data Platforms (CDPs) increase customer lifetime value and revenue through four primary types of use cases: outbound marketing, digital advertising, customer experience, and analytics. As brands embark on a CDP initiative and prioritize CDP use cases, common questions arise.
This webinar will address the top questions and challenges facing marketers working to maximize the profitability of owned first party data while using data to drive better customer experiences. We will discuss seven key strategies marketers can begin using immediately to meet both short term and long term goals. During the webinar, we will discuss: