The Customer Data Platform industry has grown 76% in the last year, and it is now at the very peak of hype. But how does all this attention translate into real-world use cases and tangible benefits? In this video, industry leader Abhishek Dalmia shares trends that Boston Consulting Group is seeing across retail brands, and provides guidance for how enterprise marketers can use CDPs to:
- Increase revenue
- Build meaningful experiences
- Drive value across the organization
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