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CDPI

Understanding Identity Resolution: Techniques, Applications, and Issues

Written by David Raab, Founder of the Customer Data Platform Institute

Identity resolution is the lynchpin of a customer data platform's effectiveness. But identity resolution is often poorly understood, and brands seeking a unified customer view can get lost in the nuances of deduplication, stitching, cleansing, appending, etc. Marketers must understand the principles of identity resolution in order to make sound choices in selecting, implementing, and getting the most out of a customer data platform. 

In this white paper, you will learn: 

  • Why identity resolution is an essential part of any customer data platform
  • What techniques make up identity resolution as a whole
  • Special considerations to support specific use cases
  • Applications for various identity resolution techniques

Download the White Paper